Marketing Dive

H&M brings ‘Stranger Things’ to Roblox for summer clothing experience

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...
Retail Dive

H&M parades new Conscious Collection line via interactive mobile video push

The retailer is running mobile video ads within the Hulu Plus iPhone application. H&M has steadily used mobile advertising in the past for brand building and to incentivize consumers to come into ...
Campaign Asia

H&M taps Jane Fonda and JaQuel Knight for global sportswear launch

H&M is marking the launch of its sportswear range with a global ad campaign featuring Jane Fonda and JaQuel Knight. The work "However you move" has been created by GentleForces and shows Fonda resume ...
New York Post

H&M pulls young girls in school uniforms ad after ‘promoting pedophilia’ accusations

H&M pulled an ad for school uniforms that featured two young schoolgirls with the tag line “make those heads turn” after being accused of “promoting pedophilia.” The $29.99 school dresses from the ...
Marketing Dive

H&M hands mic to Pete Davidson in ads courting male shoppers

H&M has enlisted Pete Davidson for a global campaign that seeks to broaden its appeal with male shoppers, per details shared in an email with Marketing Dive. "Wear that feeling" was developed with ...