Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...
this brand is perfect for those who want to make socially responsible fashion choices. Their Radical Transparency model breaks down the cost and production process, ensuring you know where and how ...
Brands were advised to make their clothes accordingly. In other words: America had research-backed, government-approved universal sizing—decades ago. But by 1983, that standard had fallen by the ...
Harmful chemicals are pervasively used in fashion production and the health effects are undeniable. What is toxic clothing?
holiday clothes and boutique clothing to sell. If you have older kids, their name-brand athletic clothing usually sells well.
But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...
Find a candidate who can grow with you. More and more brands are opting to make influencer partnerships a long-term proposition instead of relying on a one-off product feature or spotlight.
Since Diesel shared the news that Damiano David, the Italian singer known for his sultry, gender-irreverent style, would ...
Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making the best plus-size clothing we've seen in years. "We've ...