Huggies has a historic new makeover and its packaging now includes a Black dad and baby. The brand’s newest label, appropriately called “Special Delivery”, now comes in a sleek black box that promotes ...

Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many ...

Its new Special Delivery Diapers feature fathers with babies on three of its seven box designs. A company spokesperson said the products were inspired by parents and are its softest diaper yet. While ...