When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
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iSpot: Football helps lift TV advertising rates during Q3
Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...
In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...
Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...
Spot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV ...
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