PLANO, Texas - (July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its ...

How do you define a hero? It’s easy. It’s anyone who takes the time to scan all 636 pages of the 1982 JCPenney Christmas catalog and posts those images on Flickr so that all of us who grew up in the ...

JCPenney announced on Thursday that it plans to open toy shops inside all of its brick-and-mortar locations. The idea is to cash in on nostalgia. JCPenney has a “history of selling sought-after toys ...

JCPenney plans to add toy shops at all of its 1,000 brick-and-mortar stores across the U.S. JCPenney plans to add toy shops at all of its 1,000 brick-and-mortar stores across the U.S. The toy shops ...

Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of ...

When it comes time to decide what they want for Christmas, today’s kids have it easy. A few hours on the internet can result in thousands of links to toys, electronics, and video games. But if you ...