The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.

Kanye West, now known as Ye, is once again accusing adidas of trying to stop his Yeezy brand, even though their partnership ended in 2022. In a recent Instagram post, Ye criticised adidas for prioritising its website over his Yeezy site on Google search results and alleged past misconduct,

It has been over two years since Kanye West and Adidas parted ways, but one thing fans have learned about the Chicago producer is he has a difficult time letting things go. The 47-year-old artist recently targeted the popular sportswear manufacturer in a lengthy rant.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is not one to stay silent or hold back from expressing what’s on his mind. Once again, he has proven this to us. This time, he called out Adidas after Google search results excluded the Yeezy website,