You will find the BEST Lego Deals by clicking Subscribe At Stud City, we’re passionate about LEGO and building a community for enthusiasts, collectors, and builders. What began as a social media page ...

MIDDLE EARTH — "The Lord of the Rings" is probably the most nostalgic story of my lifetime, and this tour of a Lego Shire, narrated by Sean Astin, brings it all back. The short video includes small ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

Yo, LEGO execs: I don’t know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here’s a gift from the past to help you shape the ads of the future! Although girly ...

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...

It was the world's first ever ad break made out of Lego pieces, which also included the BT students and Vinnie Jones. The ad break also featured an exclusive new trailer for The Lego Movie, which ...

Right-wing “ex-trans” pundit Oli London has accused the building-block toy company LEGO of pushing “gender ideology onto its young consumers” because a recent LEGO ad shows queer families enjoying ...

COPENHAGEN, Denmark (AP) — The Danish toy company Lego said Saturday it won't advertise anymore in Britain's Daily Mail, one of several British newspapers targeted by a social media campaign for their ...