In an excerpt from his first book, “How to Build a Fashion Icon,” the image architect describes meeting the young client who would alter the course of his career.

In a suite at the Standard hotel in London, celebrity stylist Law Roach is giving me the inside track on one of his most viral looks. In February, client and friend Zendaya appeared at the premier of Dune: Part Two in a vintage Thierry Mugler robot outfit made from chrome and Plexiglas panels.

Style Points is a weekly column about how fashion intersects with the wider world.

Law Roach is more than Zendaya ’s stylist; he’s a manufacturer of viral moments and a master manipulator of public perception. The theme of the 2019 MET gala, Notes on Camp, inspired a string of iconic moments ranging from Lady Gaga shedding an enormous fuchsia dress revealing fishnets to Jared Leto carrying a lifelike reproduction of his own head.

I figured out that whoever got the most press got the best dresses, so I was, like, I need to get her more press,’ Roach said