Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials ...

If you've ever wished you could get that 'snatched' lifted look without expensive procedures or mastering complicated contour tutorials, Maybelline's latest launch is about to change your makeup game ...

Halloween is just around the corner, but not everyone can afford getting a pre-made costume for a few hundred dollars. If you're in the DIY camp, then you're probably looking for Halloween makeup ...

Out of the hundreds of beauty products that launch every year, the number that get to call themselves a #1 bestseller in their respective categories is… well, one apiece. And with social media ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...