Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses focus on gathering and using relevant data to gain true insights into their ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...