To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can avoid ...

Market orientation refers to the generation, dissemination, and responsiveness to market intelligence by organizations. The focus in this paper is on the process of strategy formulation and ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

We have revealed new insights by reviewing and integrating the definitions of strategy offered by leading scholars in the field. Part of the confusion surrounding the issue of strategy can be ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

McDonald and the Service Brands leadership team began the strategic planning process at the brand level for a couple of reasons. First, the company’s brands are its public face, its customer interface ...

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...