Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Planters has killed off Mr. Peanut. In a lead up to the Super Bowl, Planters released a pre-game ad Tuesday showing Mr. Peanut sacrificing himself to save actors Matt Walsh and Wesley Snipes after ...

WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

After an unlikely death, a star-studded Super Bowl funeral and an apparent reincarnation, Planters' monocled Mr. Peanut is back. But instead of running a Super Bowl spot this year, the snack brand is ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...