It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in the profession for almost two decades, and continues to accelerate in terms ...

‘Video continues to explode,’ says Adelaide Reilly, global SVP of customer digital experience for The Channel Company. ‘I was reading a study online recently that said people are now consuming about ...

Let’s be real. When it comes to channel, the Vendor-Partner relationship is not perfect. For too long, Vendors have pushed out standardised campaigns for all of their Partners to run, regardless of ...

LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global digital retail marketing market report until 2021. This research report also lists four other ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the ...

New report delivers data-driven benchmarks on SEO, content marketing, paid media, and competitive visibility across the global cybersecurity sector ...

If you use marketing materials – ads, photos, case studies, websites, tchotchkes, and much more – you will engage vendors to create those materials. The materials your vendors create will become part ...