Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...