People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Discover how words shape our perception of color and memory, transforming our experiences and altering visual reality.

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

The colors we perceive and the colors that impact our health are not the same. Without thinking, we tend to make decisions about the color of light and our surroundings based on what we perceive. But ...

Colors play a vital role in our lives, silently influencing how we perceive the world and how the world perceives us. From the historical ties of purple to royalty to the calming effects of blue, the ...

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued with a friend over whether something is blue or green, you’re not alone. A new ...