Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it ...

Macy’s Backstage is located both inside select Macy’s stores, as well as stand-alone locations in certain cities. Head to ...

you may have noticed a separate store within a store called Macy’s Backstage. Since 2015, Macy’s has been expanding its Backstage stores to over 300 locations and nine free-standing stores aro ...