Sridhar Ramaswamy, SVP of ads & commerce, presenting at Google Performance Summit Google made a flurry of announcements at its annual Performance Summit, held this year in San Francisco and ...

Crowdsourced SEM management startup Trada is released its version of a crowdsourced Facebook advertising marketplace. Trada, which launched in March of 2010, is launching a marketplace that lets ...

These days, with search engines constantly changing and updating their algorithms, trying to uncover the secrets of the right marketing approach can feel like a complete mystery. It’s important to ...

As a result, checkbox SEM companies sometimes don’t even hire SEM experts in-house to manage their campaigns, tend to invest in the bare minimum of ad tech to support their teams, have fixed non-brand ...