SMS marketing is one of the fastest ways to increase customer engagement, with 80% of consumers reading and responding to ...

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

Black Friday is one of the biggest shopping events of the year — getting it right can be game-changing for brands. For ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision.

The artificial intelligence-powered SMS and email marketing platform launched AI Pro-a cutting-edge suite of tools designed ...

One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand ...

If email is the darling of enterprise B2B marketers, let's call texting—short message service (SMS)—the scrappy underdog. B2B marketers love to use email, and rightfully so: Email engagement was the ...

From the story of McDonald's founder to a documentary about the cautionary tale of LuLaRoe, these films are essential viewing ...

"Broadcast-style, wide-net marketing would not guarantee HBO that its message would get to its audience, so HBO turned to SMS marketing to pinpoint end users and ensure direct interaction with its ...