Salesforce on Wednesday is rolling out a series of AI-driven enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software. Salesforces' new AI-powered integration is now available for use in the company's ...

As Salesforce’s Connections conference kicks off today, the firm has announced expansions and additions to both its Commerce Cloud and Marketing Cloud offerings, with WhatsApp integration particularly ...

Social Media Engagement With Customers is Ubiquitous, But Still Siloed Within Businesses Social media engagement is now ubiquitous with customers, yet many companies are still struggling with how to ...