TAMPA, Fla. (WFLA) — Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business ...

Dozens of Salt Life retail stores across the country are closing following the company’s recent purchase. Hilco Consumer-Retail Group, one of the new owners of the brand, announced Tuesday that it ...

Delta Apparel Inc., parent company of the Salt Life activewear brand, was sold in a bankruptcy auction for $38.74 million on September 16 to brand management firm Iconix International and business ...

The closures come after the brand’s parent company, Delta Apparel Inc., filed for Chapter 11 bankruptcy in June 2024. Financial challenges, including shrinking profit margins and a lack of demand, led ...

The shift to wholesale and e-commerce comes as Salt Life plans to focus more on expanding its brand through retail partnerships and online sales. Iconix and Hilco are managing the wind-down of the ...

The closures come after the brand’s parent company, Delta Apparel Inc., filed for Chapter 11 bankruptcy in June 2024. Financial challenges, including shrinking profit margins and a lack of demand, led ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. The closures come after the brand’s parent ...