Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola discontinued the beverage. A group of loyal Tab enthusiasts has launched a campaign to revive ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

ATLANTA, GA, UNITED STATES, February 25, 2025 /EINPresswire.com/ -- Picking up where Coca-Cola left off, a passionate coalition of TaB soda loyalists has published an ...

Jenny Boyter's stash is dwindling. The Atlanta resident has just one 12-pack left of Tab -- a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter ...

The Atlanta resident has just one 12-pack left of Tab — a diet soda that Coca-Cola canceled five years ago. Even so, during a November interview at her home, Boyter gleefully popped the top on a can.