You can customize the color of your car however you please, but you can't do the same for your tires. They're black for a reason that has nothing to do with style and everything to do with science.

2015 may be the last season with Bridgestone as the Official Tire Supplier to MotoGP, but the Japanese manufacturer is continuing the development of new tires for the season that’s about to begin. And ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

While the colored lines found on new tires are optional, follow along to see what they mean, and why they are there.