Toblerone fans are only just noticing the hidden ... of the branding – including the mountain visible on the chocolate wrappers. Many will know this represents the Matterhorn in the Alps.

The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.

Ikon Pass-holders, grab your fondue forks and start eyeing your line on a Toblerone wrapper: Alterra just announced they are expanding the pass to Zermatt. In the frenzy to build the best pass, Ikon ...

Toblerone enthusiasts have recently discovered ... including the mountain depicted on the chocolate wrappers, which many recognise as the Matterhorn in the Alps. However, those who scrutinise ...