NBC was wise to bring in Shaun White for the Parade of Nations, but capturing the scale of the 2026 Milano Cortina Olympics will be a challenge.

NBC is celebrating its 100th birthday with a new logo, tagline and promos, PEOPLE can exclusively reveal. In its century on the air, the network has become home to 40% of the biggest live television events,

Live Coverage of the Opening Ceremony of the Milan Cortina Winter Olympics is Tomorrow, Feb. 6th on NBC and Peacock; Live Coverage Begins at 2 p.m. ET, with Primetime Coverage at 8 p.m. ET/PT

Though some events have already gotten underway, the 2026 Winter Olympics officially kick off on Friday with the Opening Ceremony, with coverage on NBC and Peacock beginning at 1:40 p.m. ET (7:40 p.m.

The Sporting News provides your overview of NBC's loaded Winter Olympics broadcast.

NBC had to move quickly to find an opening ceremony host, with Savannah Guthrie stepping aside. Mary Carillo will anchor the coverage from Italy.

From the 1964 Tokyo Olympics to the 2026 Milano Cortina Games, NBC is there for the action.

Powerball winners John and Lisa Robinson of Tennessee filmed NBC “Today" show with Savannah Guthrie, Carson Daly after Jan. 13, 2016.

The 'Today' co-hosts won't attend the Olympics amid the search for Savannah Guthrie's mom, who disappeared on Jan. 31