Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

While the shops are full of cosy winter coats, the most appropriate outerwear right now seems to be a classic trench coat.

FIND OUT MORE ON ELLE COLLECTIVE My arsenal includes a classic Burberry trench coat, kindly inherited from my grandmother who used to work as a seamstress from the house in the late-Seventies; an ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...