Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

Netflix ad space will soon be available to purchase via Amazon’s demand-side ad platform. The Netflix ad business is still a work in progress, but the company sees it as one day being a powerful ...

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

Even against the broader industry backdrop of the potentially powerful Amazon DSP looking to take on big independent DSP the Trade Desk, TTD stock rose sharply higher earlier this week. The stock rose ...

As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to ...

Streaming giant Netflix (NFLX) on Wednesday struck a deal with Amazon (AMZN) to provide advertisers who use Amazon DSP access to its ad inventory.

Amazon and Roku are uniting to give brands what they position as unmatched CTV scale in the U.S. The partnership between two companies that have long been rivals in the hardware arena focuses on ...