Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Coke or Pepsi? Visa or Mastercard? Uber or Lyft? Apple or Android?

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Although the terms “customer loyalty” and “customer ...

Editor’s note: This is the third and final articles in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here and part two here. I started my career at Bain ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

In many countries, the first of May is International Workers Day, a holiday commemorating the working class and the gains of the labor movement. But in the United States, this day is officially a ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

A recent Wall Street Journal article found that many travelers are re-evaluating whether status with an airline is worth it. In comments on the article, readers engaged in a friendly debate. Some find ...