Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Web searchers these days are a sophisticated bunch. We expect more from our search results, and sometimes a list of links just doesn't cut it. Plus, who wants to muddle around those results trying to ...

Have you ever searched for something online, only to feel frustrated when the results didn’t quite match what you had in mind? Maybe you were looking for an image similar to one you had, or trying to ...

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...