Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Articles started spreading this weekend suggesting Apple was warning iPhone users to delete Chrome immediately. Here’s the ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Apple’s video warning for iPhone users to stop using Google Chrome doesn’t mention Google Chrome — it doesn’t need to. It plays on the browser’s reputation for tracking and privacy infractions, which ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...