While Nvidia (NASDAQ: NVDA) brings in most of its revenue these days from its data center graphics processing units (GPUs) used to train and run AI workloads, it's still the overwhelming market leader in the gaming GPU market.

CEO Jensen Huang takes the stage tonight in Las Vegas, where he's expected to debut the RTX 5000 series. But will the next-generation graphics cards break the bank?

There were plenty of AI announcements at CES 2025 and while some were charming -- like the robot vacuum that can pick up dirty socks or TVs that can generate recipes -- none of them has the power to transform society like Nvidia.