At Cannes Lions, Uber officially launched an in-house agency Creative Studio to partner with advertisers, with Molson Coors ...

"The No Kings turnout was significant, even if it didn't reach a critical threshold," Scott Galloway writes, adding, "When at ...

Roku's other major partner, supply-side ad platform Magnite, looks to gain - and Google DV360. What about others?

With AI-powered color matching, the beauty brand's new tool hints at broader trends in personalization and platform ...

"If marketers are not communicating with them and driving their business, they're going to lose out on $12 trillion of buying ...

Dennis Holt, who founded several independent media agencies, including one of the ad industry's biggest, died Thursday. He ...

From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier ...

"I can't wait for the Sonic episode, because we unlocked something that they have on the menu," "On Brand" host Jimmy Fallon ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Meta said on Tuesday that it will rename the Facebook "Video Tab" the "Reels Tab." All Facebook videos will soon be shared as ...

Two recent stories suggest an approach to channel-thinking or channel-planning that goes beyond classic campaign-thinking -- ...

It's called "Alli Marketplace" and it's akin to a consumer app store model, enabling clients to seamlessly integrate new and ...