Which are the best Elf on the Shelf accessories? The Elf on the Shelf is a Christmas tradition in which magical Scout Elves help Santa keep his lists of who’s naughty and nice updated every night.

Outright Games and The Lumistella Company have released new gameplay footage for The Elf on the Shelf: Christmas Heroes, ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Elf on the Shelf is going Hollywood. Netflix nabbed rights to the Christmas-themed story and will develop original live-action and animated content for the streaming service, catering to young kids ...

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...