It isn’t hard to perceive that, in the era of climate crisis and COP26, a watch company famed for its use of plastic might not be as shinily advantageous as it once was. Back in 1983, the first Swatch ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

Swatch just released the eighth installment in the bioceramic Blancpain Scuba Fifty Fathoms line, and it is by far the boldest one yet. The newest addition to the Blancpain x Swatch lineup is very ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Mega-collector Mark Wahlberg knows his way around a fine Swiss watch. From complicated Patek Philippe world timers to white ...

Say "I love you" with everyone's favorite iconic TV family — in timepiece form. By Rudie Obias If you purchase an independently reviewed product or service through a link on our website, The Hollywood ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused ...

The global hysteria that accompanied the launch of the MoonSwatch was unlike anything the watch world had seen. Store managers faced throngs of thousands. London’s Carnaby Street location lasted half ...

Swiss watchmaker Swatch has apologized and removed an ad featuring a model pulling the corners of his eyes after the image prompted accusations of racism and calls for a boycott on Chinese social ...

Chinese social media users have called for boycotts of Swatch, as well as its related companies, after seeing the online campaign Swatch ran an ad for its new Essentials collection that featured an ...