Swatch, the Swiss watchmaker, is trolling the 39% tariffs placed on the small country by the United States with a new watch that inverses the three and nine numbers.

Switzerland's biggest watch band makes a cheeky statement about the industry's most significant struggle of 2025.

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features.

The MoonSwatches are supposed to be balls-to-the-wall fun, so adding a tiny gold-coated adornment to one feels like trying to ...

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In a bold and cheeky protest against the new 39% tariffs imposed by the U.S. on Swiss imports, Swiss watchmaker Swatch has ...

Swiss watch maker Swatch faced criticism from Chinese social media users over a controversial ad showing a model pulling his eyelids in offensive gesture.

Swiss watchmaker Swatch will increase its U.S. prices by 5% to 15% following the 39% tariff imposed on Swiss imports by ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Availability follows Swatch’s now-familiar formula: one day only, one per customer, at selected Swatch boutiques. There will be no online sales. In the UK the price is £335 – consistent with previous ...

We look at the Tissot PRX and the new Ballade and revisit the Powermatic 80 and Powermatic 80 COSC ✓ Read it here ✓ ...

ZURICH (Reuters) -Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed ...