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Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

The war of innovations placed a threat on the existing NESCAFÉ range, as we saw a drop in sales of some of the older NESCAFÉ ice variants. The new NESCAFÉ Ice Cookies & Cream was therefore expected to ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

A discussion into the reasons behind a decline in humour in advertising, and lessons in how humour can drive growth. At the 2024 Cannes Lions Awards, a new category was added within the culture and ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Gut health, the fastest-growing dietary supplement benefit in the 2010s, is undergoing a renaissance as brands are mainstreaming gut health solutions in various markets and more consumers are ...

This article explores how prioritising creativity is essential for building future demand and driving greater long-term success, supported by research from James Hurman and other studies. In his ...

Insights from GroupM’s latest global ad spend forecast. While linear revenue still dominates the balance sheets of the world’s largest TV media owners, streaming has started to take a greater share, ...