On Friday, January 24, Target announced it would scale back or end programs that promote diversity and cease participation in outside surveys, such as the Human Rights Campaign’s annual Corporate Equality Index. The trend has been widely viewed as a response to right-wing attacks on DEI initiatives.

The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

At the time, Target committed to spending more than $2 billion with Black-owned businesses, such as vendors, construction firms and ad agencies by the end of 2025. Its programs included helping Black entrepreneurs scale their businesses, and it provided almost 8,000 pro bono hours to support local Black businesses.

Target recently became the latest company to join others in rolling back its Diversity, Equity, and Inclusion (DEI) program.

Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”

Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

President Donald Trump has already begun to fight DEI in the federal government and beyond. Some major companies, however, have pushed back on the trend.

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Target on Friday said it’s rolling back ... stop reports to external diversity-focused groups like the Human Rights Campaign’s Corporate Equality Index and end a program focused on carrying ...

MN state Sen. Scott Dibble said, "Target has made itself clear" in prioritizing "President Trump's politics of cruelty, fear, and resentment."

Target will not have a presence at Twin Cities Pride, festival organizers said on social media the same day the corporation announced plans to scale back diversity initiatives. For years, Target has been a visible supporter of the Minneapolis festival and other Pride events around the country.