The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Adidas’ kit launch for Liverpool’s 2025/26 home jersey is still months away, but a new ‘leaked’ video has given us an idea of ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Kansas Jayhawks men's basketball coach Bill Self received an amazing gift from adidas after winning his 591st game.

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...