After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

ComplexCon 2024 is upon us. Complex’s annual convention, which offers loads of limited edition product launches and music ...

Adidas’ kit launch for Liverpool’s 2025/26 home jersey is still months away, but a new ‘leaked’ video has given us an idea of ...

Adidas has signed a NIL deal with Kaleena Smith. With this, she becomes the first woman player, who is still in high school, ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

I've been covering Black Friday for 17 years and as far as I'm concerned, Black Friday started last month. As deals editor at ...

From making shoes to powerlifting, as we mark International Student Day this Sunday, Indian Footwear Design student Arjya ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...