CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

American Eagle is expanding its efforts to target Gen Z shoppers on their favorite communication apps.

Retail Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns American Eagle is debuting its first Substack as a new way to connect with its shoppers.

Americans of all ages are increasingly skeptical of the American dream. As a new crop of shiny young people graduate from high school, college and professional schools this month, we wanted to ask ...

Young Gen Z white men—mainly those without college degrees—voted overwhelmingly for Trump (67 percent), which is eerily similar to their just-older millennial peers (also 67 percent).

Instead, Millennials and Gen Z are focusing on trying to maintain financial stability now, knowing that saving for retirement is a luxury most can’t afford.

Some argue that cultural factors — particularly debates about masculinity and gender roles — are largely responsible for Gen Z men’s more conservative political outlook.