Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
Wall Street Journal2d
Heard on the Street: Burberry Reaches for Its Coat
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...
MediaPost25d
Burberry Gets Into The Trenches And Wins
After all, the storied brand was founded in the English countryside in 1856 by Thomas Burberry, and by the early 1900s, the company invented the trench coat to ... way that’s warm and timeless ...
btimesonline2d
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
CNN2d
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...