Strauss, a German workwear brand, is the first to advertise on postseason MLB batting helmets in the U.S. When Major League ...

ONE of my first assignments as a noobie sportswriter back in the mid. 1970s was to cover the opening ceremony of the University Athletic Association of the Philippines (UAAP). I still remember it ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

Our panel of Latics experts pore over another eventful week at the club – despite having no game – ahead of the return to ...

The Publix logo will appear during all USF home games ... The partnership follows a new National Collegiate Athletic Association rule passed in June that allows on-field commercial advertising ...

While lawmakers have previously tried to address NIL issues in the state, no potential legislation has passed the House and Senate. “Our goal is to continue to allow Ohio’s student athletes and ...

SPANNING 100 years of excellence in sports, the National Collegiate Athletic Association (NCAA) celebrates its historic centennial season this 2024 with a brand new logo and theme, “Siglo Uno: ...

The Publix logo will appear on the field for Bulls games at Raymond ... In June, the National Collegiate Athletic Association (NCAA) granted approval for on-field commercial advertising at football ...

The Rose Bowl in Pasadena, California, is among the venues selected to host games at the 2025 FIFA Club World Cup, with FIFA ...

Seth Morgan threw three of his four touchdown passes in the first half and New Hampshire built a 31-10 lead at intermission and cruised to a 38-17 victory over Bryant in the Coastal Athletic ...

Walmart and Tyson Foods will have their logos displayed on each of the 25-yard lines at all Arkansas football games this fall ...