Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Stanley cups fit in car cup holders despite their large size and have a straw that makes staying hydrated just a little more ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

The Toy Hall of Fame is part of the Strong Museum of Play in Rochester, New York. The Hall dates back to 1998, when the inaugural “class” included Barbie, Legos, Play-Doh, marbles and seven other ...

Collecting toys can be both a hobby and an investment strategy. When choosing toys to collect for an investment, look for ...

There are two Mattel Adventure Parks in development, with one in Arizona nearly complete, and a second outside Kansas City ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...