Meta will launch a groundbreaking plan that could dramatically reshape how small businesses approach marketing.

This is the 15th consecutive quarter that ZINFI has been named a Leader by G2, reflecting both the consistency of its ...

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

By analyzing ROI benchmarks, understanding target audience behavior, and defining clear marketing goals, marketers can optimize their ad spend and achieve greater efficiency. It’s essential to ...

Act-On Software’s plan to sell the Portland business to a company near Seattle has fallen apart. The Portland company will receive a $1.4 million breakup fee. Marketing software company Banzai ...

The 7 advertising software stocks we track reported a strong Q1. As a group, revenues beat analysts’ consensus estimates by 4.8% while next quarter’s revenue guidance was 1.3% below.

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

The 7 advertising software stocks we track reported a strong Q1. As a group, revenues beat analysts’ consensus estimates by 4.8% while next quarter’s revenue guidance was 1.2% below.