Following a recent £53m loss, Burberry’s new boss, Joshua Schulman, is determined to bring the luxury brand back to its ...

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a ...

In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing ...

Originally designed as outerwear that could camouflage and be worn comfortably over military uniforms, trenchcoats are now sought out as much for making a fashion statement as they are for function.