Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious ... Schulman, asked if Burberry was for sale, told reporters he would ...

Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...