Burberry Long Trench Coat Men

Burberry Launches Turnaround Plan

Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around

Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.

Loss-making Burberry puts focus back on trench coats in a turnaround plan

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...

Reuters on MSN · 2d

Loss-making Burberry to focus back on outerwear in turnaround plan

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.

1monon MSN

Burberry’s chief creative officer: ‘How do you reinvent the trench coat every season?’

Inside a studio in Soho, two men are having a natter ... gabardine invented by the firm’s founder, Thomas Burberry, from ...

btimesonline1d

Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Harper's Bazaar29d

Jodie Turner-Smith Refreshes the Khaki Trench Coat With Unexpected Cutouts

You can’t go wrong with a classic khaki trench coat. The outerwear is a timeless ... made a striking entrance at the grand reopening of Burberry’s flagship store in New York City earlier ...

Daily Mail1mon

Tyra Banks looks effortlessly chic in a plaid trench coat at Burberry 57th Street store reopening

Although Burberry coats have gotten shorter over the years as the brand has chased current trends, Tyra was decked out in an elegant long trench coat that paid homage to the classic design.

Wall Street Journal2d

Heard on the Street: Burberry Reaches for Its Coat

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...

Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

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