Burberry’s return to its roots could prove effective if implemented swiftly, according to GlobalData’s Louise Deglise-Favre.

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Troubled British fashion house Burberry on Thursday announced cost-cutting plans after posting a loss, with the global luxury sector pressured by weak Chinese demand.

Burberry's missteps over the couple of years has seen its share price (UK:BRBY) (BURBY) fall from a record high above GBP26 in April 2023 to less than GBP6 in September as analysts bemoaned the shift ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...

And unlike many other quality news outlets ... of luxury customers”. Burberry has struggled from a stagnant market in the luxury sector, with its key Chinese market hit particularly hard. Sales in its ...

While outlet stores used to be places primarily to sell ... You’ll find designers such as Brooks Brothers, Missoni, Burberry and Prada. Products can be more than 70% off, and some deeply ...