Burberry, you might assume, is as British as Paddington, afternoon tea and John Lewis Christmas adverts. But when the fashion ...

In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid ...

Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...

THE Chancellor last night attempted to win back the City with plans to create pension megafunds to boost investment in Britain and rip up financial red tape. Just a fortnight after her Budget ...

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

Mr Schulman said he has spent his first 90 days in office putting together a £40m cost-cutting programme as Burberry is "acting with urgency" to stabilise the business. The plan is to return to the ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...

STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update ...