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Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
Burberry’s new strategy is one check on a long list
That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
KEY TAKEAWAYS Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it ...
Reuters on MSN2d
Loss-making Burberry to focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...
Burberry Puts Focus Back on Trench Coats in Turnaround Plan
LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ...
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Why Burberry burns millions of dollars of clothes each year?
Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of pounds to maintain brand ...