Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Here, I’ve done the sleuthing for you. I’ve tapped fashionable women to hear about the trench coats they own, and I’ve ...
While the shops are full of cosy winter coats, the most appropriate outerwear right now seems to be a classic trench coat.
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Jolie wasn’t – but could have been – starring in a festive Burberry campaign. Perhaps it’s time Daniel Lee welcomed Jolie ...
My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
The 50-year-old supermodel was covered up in one of the brand's iconic trench coats as she put on a show for the camera. She was celebrated the return of Burberry's three-level flagship store ...
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