OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

With House vs. NCAA settlement looming, Texas AD Chris Del Conte understands why schools are looking for new revenue streams ...

Arkansas partners with Walmart and Tyson, featuring logos on the field during home games in a groundbreaking sponsorship.

Boeing is replacing the head of its defense and space business. That the unit that has been saddled with money-losing ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

If many indie darlings of the past may have bristled at such blatantly capitalistic dalliances, the new guard are taking a ...

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond ...

The Nebraska Cornhuskers have made history by becoming the first college program to feature on-field corporate logos at Memorial Stadium. This groundbreaking move occurred during a highly ...

Oklahoma State Athletics and Tulsa-based Bank of Oklahoma are expanding their long-term partnership to feature BOK logos on ...

MLB said it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S.